Marketing on Facebook

Facebook is a social network.  A social network is a website with various features that allow people to connect, network, and socialize.  Generally you get to have a profile, add photos, and chat with other users.  There may be additional features that let you create groups or clubs, manage events, and send messages to your friends.

Facebook is undoubtedly the best social network for marketers at the moment.  Facebook is much more lenient about marketing than other social networks, and if you are careful and you follow their rules, you can get a lot of quality traffic from them.  They have a massive number of users that is growing very rapidly, and the overall quality of the site and its visitors is quite high.

Marketing on Facebook (and other social networks) requires a lot of real interaction and socializing in order to be truly successful.  You can’t just make a huge friends list and spam the heck out of them and expect to see good results.  For one thing, you will probably get banned very quickly like this.  While Facebook is more friendly to marketers than other social networks, they can’t allow rampant, blatant spamming or no one would use their network!  For another thing, the best results come from people who actually trust you, because they will be much more likely to buy the things you recommend if they like you and they feel like they know you personally.

Groups are a very important part of marketing on Facebook.  You should join several groups in your niche, and ideally start one of your own.  While joining groups that already have a lot of members is great, nothing beats having the control of running your  own.  When you run your own group, no one can moderate you as long as you stick to Facebook’s rules, which means you can market in any way you choose.