Writing Effective Articles

If you want to make the most out of your article marketing efforts, then you need to be writing the most effective articles possible.  It’s not enough to simply write an article about a particular topic.  You need to write an article that is useful and interesting, but also leaves the reader writing more (which you will provide for them with a link to your site.)

Let’s say you have a website about acne.  You might write an article called “5 Common Acne Treatments”.  But you don’t want to discuss the most effective option, because then the reader will have no reason to visit your website.  What you would want to do is talk about 5 common treatments that aren’t always particularly effective.  You might talk about washing the face with soap, using pimple creams, different types of medicated pads, etc.  Then in your bio box you might put something like, “Have you tried all of these treatments but nothing has worked?  Get the dish on the most effective acne treatment available at www.YourAcneTreatmentSite.com!”

This method is very powerful, because you’ve established with the article that you know something about the topic, but you haven’t given them that big solution they are looking for.  The solution is only found at your site.  The article should be useful, especially for someone who hasn’t yet tried one of the 5 methods you outlined, but the main solution fo the problem should not be included.

The main purpose of an article is generally to get people to click the link in your bio box.  If the article doesn’t accomplish this, it will be useful only as a backlink.  If you want your articles to be as effective as possible at generating traffic, you need to be sure to write articles that get people to read them, but require them to visit your website to get the ultimate solution.